Empowering wellness through thoughtful, engaging design
Establishing a transformed approach to finding problems and solving them.
Project Summary
This Wellness Program was developed to address low engagement and declining employee health metrics by creating a centralized, user-centered wellness platform. As Experience Design Lead, I guided a cross-functional team through user research, strategy, and iterative design to deliver processes for personalized wellness plans, activity tracking, and gamified challenges that met the real needs of employees. By streamlining access to resources and fostering a culture of participation through social and motivational features, the platform led to a 60% increase in engagement and noticeable improvements in health outcomes within three months—demonstrating the impact of UX leadership on organizational well-being and UX culture transformation.
Responsibilities
Project Team
Long Term Goal
Achieve customer’s employee participation to promote health and wellness.
The Challenge
Despite investing heavily and promoting wellness programs in company packages, they aren’t achieving the anticipated results.
The goal was to design a comprehensive wellness program that would:
- Increase employee participation in wellness activities
- Centralize wellness resources and information
- Foster a culture of health and well-being
The Process
Design Thinking based strategy
1
Discovery & Research
Stakeholder Interviews: Conduct sessions with HR, management, and employees to understand current pain points and desires.
Surveys: Distribute company-wide surveys to gather data on employee wellness interests and barriers to participation.
Competitive Analysis: Reviewed wellness programs from similar organizations to identify best practices.
2
Strategy & Planning
Persona Development: Created personas representing various employee demographics and wellness goals.
Journey Mapping: Conduct Design Sprint to map out current and future state user journeys to identify gaps and opportunities.
Prioritization: Prioritize features to maintain focus and gain alignment:
- Must-Have: Centralized wellness portal, personalized plans, activity tracking.
- Should-Have: Social features, leaderboards, integration with wearable devices.
- Could-Have: Nutrition tracking, mental health resources.
- Won’t-Have: At this stage, advanced AI-driven recommendations.
3
Design & Development
Wireframes & Prototypes: Developed low to high-fidelity prototypes using Figma, incorporating feedback from iterative testing sessions.
Development Collaboration: Worked closely with developers to ensure feasibility and adherence to design specifications.
4
Testing & Iteration
Usability Testing: Conduct sessions with a users to test the prototype’s usability.
Feedback Integration: Refine features based on user feedback, focusing on simplifying navigation and enhancing personalization.
Solution
The final product was a comprehensive wellness platform featuring:
– Personalized Dashboards: Tailored wellness plans and progress tracking.
– Centralized Resources: Access to articles, videos, and event calendars.
– Gamification: Wellness challenges with leaderboards and rewards.
– Social Integration: Community forums and team-based activities.
**unable to share mockups or prototypes as they are protected under a non-disclosure agreement.
Impact
– Participation Increase: Employee engagement in wellness activities rose by 60% within three months.
– Employee Feedback: Positive responses highlighting the platform’s ease of use and motivational features.