Solving problems with clarity, simplicity and honesty.

About Me

I'm a coffee drinking UX architect and UI designer since 1998 after I graduated from school with both Design and Photography degrees. I started out at Corbis Images working on designing print and interactive catalogs as well as editing stock photography.

Since then I've worked on web, print, branding, animation and many other formats. In the last 11 years I've worked mostly on UX and UI for web and mobile applications. I'm particularly interested in delivering best experiences for users, consumers and professionals alike.

Over the course of my careers, I was able to expand my design skills to code, marketing, support, business development and everything else in between.

You can reach me by email or twitter.

When I'm not working (and sometimes I should be) I'm a husband, a dad and a photographer.

What I do

UX

User Centered Design

User Research
Personas
Wireframing
Prototyping
User Testing

Design

Delivering Form

Web Design
Interactive Design
Application Desgin
Brand Identity

Code

Delivering Function

HTML5 / CSS3 / JS /PHP
Browser Compatibility
Mobile / Web / Native App Development

My Skills

Tools and Methodology

UX

  • User Research / Testing
    %
  • Wireframe
    %
  • Persona Creation
    %
  • Prototyping
    %

Design

  • Photoshop
    %
  • Illustrator
    %
  • InDesign
    %
  • Pencil and Paper
    %

Code

  • HTML5
    %
  • CSS3
    %
  • Javascript/JQuery
    %
  • Sharepoint Branding
    %
  • Android/iOS
    %

Work Ratio

My Process

Define & Research

Plastering walls with visual inspiration kick-starts creative thinking. The team get to know customerss core values, analyse market & identify real user needs.

Ideate & Explore

Developing mood boards & sketches, to wireframes & mockups, this is where the team starts to visualise ideas & determine an appropriate strategy.

Validate and Iterate

Validate the designs, wireframes, personas, prototypes, etc with users and iterate until satifactory before going into development.

Implement and Execute

Whether building a digital product, or developing content strategy, I passionately craft the final outcome with acute attention to detail.

Test and Iterate

I test with real users through varies methods, regularly tweaking & testing as I go. I believe that user journey & visual impact can work hand-in-hand.

Deliver and Deploy

Delivery doesn't mean the end of the project. I’ll monitor user experience performance through varies metrics, study analytics & recommend further improvements based on user testing findings.

My Design Philosophy

I Care.

A lot of care, effort & passion goes into my work.

Quality Over Quantity.

I put ‘Make it really good’ ahead of ‘Do it quick.’

Less is More.

Removing the unnecessary to focus on what’s important.

Simple That Works.

Make things simple to use, not just simple to look at.

User First.

The user is always at the heart of the design.

I Collaborate.

My approach is to work with you, rather than for you.